Auth providers in saascannon define external identity providers which you can configure to allow users to login using their external login credentials. Once a user logs in with an auth provider, this account will then be a linked account.
Configuring auth providers allows for an easier login experience for your users meaning you may see higher conversion. This is due to less friction as users can usually authenticate quicker and with credentials they already know or are logged into without needing to fill in account details manually.
If you need an auth provider which is not currently supported, please contact us (opens in a new tab) and we will see what we can do.